Listening to experts: The Politics of Consumption and the Culture of Urban life

Rather, thinking about Africans as consumers–not just producers or laborers–disrupts narratives of the global economy. And, in the absence of any significant system of domestic production, the history of African consumer culture forces us to pay more attention to systems of distribution – in the Ghanaian case, market trading and the network of intermediaries who distributed goods and facilitated exchange throughout the region. In exploring these questions we should be careful not to assume that seemingly “global” movements were adoptions without local roots or motivations. Likewise, we cannot ignore either the politics of the state or the social and cultural politics of gender, race, and generation. Consumer culture in 20th century Ghana was certainly influenced by both forms of politics. But it also shaped those politics in profound ways.